AI Branding
Overview
After experimenting with AI within the Jimdo product ecosystem, teams started to integrate AI functionality into their products. We realized that it was necessary to provide a unified experience of AI interactions across our products.
So I started to work on a AI component Library which allows other product designer to create unified AI experiences.
The process
I started in a collaborative process with all product designers defining AI design principles. Doing this this together improved the acceptance and eliminated possible concerns.
This AI principles were the foundation for the following work on AI components.
My role
Product designer
Research, UI design, AI experience design
The result
At the end of the process I delivered an AiKit in Figma which every product designer can easily import in their own production file containing AI components to build seemingness AI experiences.
Learnings & Takeaways
Starting early with initiatives to unify new trends and influences pays off. After we launched the first usable version of the AI Branding Kit, it became very useful in upcoming funnel initiatives and saves a lot of work for our product designers.
Some key learnings:
- Not everything has to be covered perfectly. It’s more important to implement a component library that can be used than to cover all edge cases perfectly. The power of such a system that changes can be applied easily when it’s used.
- Collaborate early. A design system only works when it’s used by all other designer. Collaborating early and listening carefully helps to increase the acceptance and usage.
- AI is also new for the users – listen to them. AI is developing rapidly. What’s new for users today, can be normal tomorrow. So constantly test your AI products with users to learn how they perceive and experience AI interactions.